This post looks at some of the best social bookmarking sites out there to help expose your content and boost your marketing efforts.
A social bookmarking website is a website where Internet users share their web pages, articles, blogs, images, and videos. You can submit your content to one (or more) of these sites for a variety of reasons. They can help increase brand awareness, for instance.
It is more likely that your great content will go viral if more people have access to it.
Additionally, these sites increase your website's traffic and help you get your blog posts indexed more quickly. As part of their marketing strategy, any SEO company will be familiar with this strategy.
Popular social bookmarking websites
Tumblrtart with the big one (one that people might not associate with social bookmarking). You can do this in a couple of ways with Twitter and it's an excellent tool for it.
By posting links, images, and content with your account, you're technically bookmarking them. You can then go back and look for them later.
On top of that, you can also click the 'like' button for certain tweets. It's common for people to bookmark interesting things they find and return to them later.
Pinterest uses the "show, don't tell" approach to marketing, and with 70 million users, it has been successful. The majority of its users are women (80 percent), and 42 percent of US adult women online have an account.
Over half of daily users consult the site before purchasing in a store, and visitors referred by the site spend an average of 58.95 dollars.
is a major social bookmarking site. You can add extra information to a bookmark, such as what type of content it is and its subject.
The toolbar makes it easy to do this. Users can also enter their own interests and receive relevant content from other users who share their interests.
The Dribble site is an excellent (and beautiful) bookmarking site for designers. In addition to being a great place to get inspiration, if you're a designer or have a design team, it's also a great way to drive traffic to your site.
Encourage your design team to get involved as a way to gain some traction. Check if they can put together something unique and interesting to go Dribble if they have some downtime. Show off your team this way.
Pocket is an incredibly well-designed social bookmarking site. It comes with an app that lets you save stuff as you go so you don't have to return to the site all the time. In addition, you can search by interest to find interesting things.
This means that adding your own content to the site gives people another way to discover it. That's not to be sniffed at, with well over 22m users.
has evolved over the years. There was a time when the front page of the site was curated by users like Reddit. Editing is now done by editors, but it still has bookmarking capabilities.
You can find new content on Digg and organize it through your profile. However, it can become quite addictive.
Reddit refers to itself as the 'front page of the internet'. In Reddit, users post links to stories, images or videos they find interesting, and other Reddit users can either upvote or downvote them.
With an upvote, comment, or downvote, you can generate a list of bookmarked content. Additionally, it's an excellent way to promote your own content. We have a piece on subreddit analytics that can help you with that.
User-submitted stories (with links) on Linux, computer hardware, devices, games, cloud, mobile, storage, security, management, book reviews, and more can be found at Slashdot. For details, view the guidelines.
has a bit more specificity. It mostly revolves around visuals - such as images, GIFs, and videos - alone and also acts as a social network. It now allows you to submit articles similarly to Medium. We Heart It touts itself as the place to find inspiration.
It's worth checking out since it's used by 45m people. If you submit your own stuff, you will get a lot of traffic.
Business and non-profit organizations, as well as corporations, are served by Scoop.it. Despite not having the largest audience on this list, it still has a significant following. Depending on how many topics you want to post about, you can choose from the free or paid plans.
If you plan on using social bookmarking sites as part of your marketing strategy, you can't ignore the social aspect.
Take part in discussions and "pin" other users' content, RT other users' interesting content, and "pin" other users' content.
Those who are more generous will be more likely to return the favor by sharing your interesting content.