Best IT Keywords | Top 40 Keywords for Information Technology

There is a lot of competition in the field of information technology. Information technology companies know better than most how important SEO is to their marketing efforts, as ranking for relevant keywords will drive traffic and leads to their websites. You need to know the keywords people are using when searching for the services you offer when it comes to SEO for IT.

Do you optimize your website for IT keywords?

Check your website's optimization with our free SEO Analyzer.

Frequently searched keywords in information technology

Let's begin with the high-level queries people use to find IT services. When searching for IT help, these terms are commonly used:

Information technology

IT company
Technical support
IT services
IT support
Network security
Cybersecurity
Cloud services

You should rank for these common IT keywords so that potential clients will visit your site and eventually become customers. The title, description, headings, and content of a page that is optimized for a local information technology business must include most of these terms, as long as they relate to your services. Otherwise, it will be difficult for you to rank in Google for searches related to IT services.

Add Location

Add your location before or after your main keywords. You could, for example, optimize for "Philadelphia IT consultant" if you work in IT in Philadelphia.

It is possible to serve customers all over the world with information technology, which differs from other businesses in that it may not be local. Nevertheless, optimizing your pages for your local area is not a bad idea to attract local clients.

IT Services Keywords

Often, people search for specific services. In the IT field, this can include the services you provide or the technical issues you need to fix. Ranking for these keywords could bring clients to your website, as well as provide a broader range of IT keyword rankings.