How to Use Social Media to Cross-Post

Have you ever spent so much time creating material on one social media site that you wanted to publish it on all of your others?

Fortunately, you can accomplish this with one simple marketing strategy: cross-posting.

What is social media cross-posting? It's when you share the same or comparable material across many channels.

To make the most of their time and resources, social media managers and strategists cross-post material. Why not recycle the same picture, video, or caption across all of your platforms if you have something to say?

What's more, do you want to know what the best part is? There are cross-posting apps that make learning how to tie your shoes a lot easier.

(You can believe me on this one, as a mother of two children.)

Tailwind, for example, provides cross-posting capabilities, which we'll discuss further below.

We'll go over all you need to know about cross-posting in this article. Let's get this party started, shall we?

Also, if you're wondering which social media platforms your company should be using, we have an article that will blow your mind!

Which Social Media Platforms Are Most Appropriate for My Company?

Cross-posting Possibilities

While cross-posting allows you to repurpose material across different channels while keeping your accounts up to date, it also provides a number of other benefits.

Cross-posting, for example, can boost your reach efficiency and provide your company access to a larger demographic.

Are you curious about the benefits and drawbacks of repurposing content? The following part will explain why you should cross-post on social media and how to prevent coming across as spammy.

Cost-Effective

Rather than investing in a variety of media, you can specialise (especially at the start of your social media journey) and create a certain type of fantastic content that you distribute across all of your networks.

Rather than focusing on videos, blog entries, clever captions, and Lives, you may focus on one thing and excel at it. This will help you to lay a solid foundation rather than paying too many photographers, videographers, SEO experts, and so on.

Do what you're best at and share it with the world!

Efficiency of Time

If you're a busy business owner or a company's social media manager, you undoubtedly wear a lot of hats and don't have a lot of free time.

Cross-posting allows you to generate a single piece of content and distribute it across many platforms. This will spare you from creating four poor pieces of content instead of one amazing one.

Instead, lean into that fantastic piece and reuse it with a few word changes!

Increased Visibility/Reach

Because each app has its own demographics and algorithms, sharing your wonderful piece of content on multiple platforms gives it a much better chance of reaching new individuals. The majority of people have strong preferences for one or two apps. It might be Facebook, Instagram, Twitter, Tik Tok, LinkedIn, or another social media platform.

The more you participate, the more likely you are to reach out to other people.

Increased Engagement and Numbers of Followers

Sharing across numerous platforms not only allows you to reach a larger audience, but it also allows you to grow your following much faster.

People who enjoy your business will likely follow your other accounts if you are active on other apps and provide links to them.

As previously stated, this allows you to grow quickly because each app works together to increase your following.

Are there any drawbacks now that we've discussed the benefits?

Cross-Posting Challenges

Okay, I adore a good repurposing opportunity. But, to be fair, I must also address the potential drawbacks.

While in this harsh capitalistic climate, saving time and snatching some shortcuts is about all a social media manager or business owner can do, cross-posting can appear redundant and diminish interest.

Follower engagement may suffer as a result of the redundancy.

If your fans follow you on several channels, redundancy can soon lose their interest. They're also less inclined to engage with the same content if they've already seen it on another site.

Repurposing too much can give your brand the impression of not having a distinct personality.

Not all content is available on every platform.

Each app, as previously stated, has its own demographics and algorithm. As a result, while one piece of content may perform well on one app, it may not perform as well on another. LinkedIn, for example, is ideal for educational information. When it comes to Instagram, the aesthetics are key.

You may combat this by generating and distributing unique material that isn't all recycled, as well as developing and sharing high-quality content that is appealing across all platforms.

Finally, by making a few minor changes to your material across platforms, you can appear less robotic and give each forum its own voice and personality.

This leads us to the following part.

Consider the differences across platforms before cross-posting.

Each app has its own set of regulations, which range from image sizes to character limits and algorithms. The major social media sites each have their own favoured content types and demographics.

Tik Tik, for example, is great marketing for the Gen Z age, whereas millennials like Instagram and Twitter.

While cross-posting provides all of the benefits we just discussed, there are a few other things to consider, which we'll go over in more depth next!

When is the best time to post?

In general, the optimal time to post on each app is when your target audience is most active on that platform

As a result, while cross-posting, it's critical to think about what time you're posting. The time you post will have a huge impact on whether or not your article is seen.

Fortunately, Tailwind keeps track of these metrics for you and will schedule your posts to go live during your audience's highest engagement period.

There's no need to set your phone's alarm; simply download Tailwind, schedule your posts, and you're ready to go.

Character Restrictions

Because each platform has its own character limit, each post will need to be slightly rewritten. While Facebook has a maximum of 63,206 characters, Twitter simply has a restriction of 280 characters.

As you can see, the quantity of words you can utter differs greatly between apps.

What's the best method to avoid this? Write the longest caption first, then trim and adjust it to fit inside the character constraints!

Dimensions of Image

The image size are vary as well as the character count. Furthermore, different sorts of material on each app have varying proportions, further complicating matters.

Instagram offers a variety of dimensions for various types of posts! The restrictions around image proportions are never-ending... (They just keep on going on and on, my friend!)

Do you want to learn more about image size in various apps? For Facebook picture sizes, Instagram image sizes, and Pinterest image sizes, we've written blog pieces about them.

Hashtags

Hashtags behave in a variety of ways depending on the app. While a hashtag may be hot on Twitter, it may be over-saturated and old on Instagram.

While it's simple to copy and paste hashtags between apps, personalised hashtags are one area that might use some TLC.

You're in luck if you don't want to waste time researching hashtags because Tailwind's Hashtag Finder does it for you!

What a CTA entails

Each app allows CTAs in their own way, and spoiler alert: some apps (cough, Tik Tok) make it more difficult than others.

For example, if you have 1,000 followers on Tik Tok, you can only have one hyper-link, and you can't link straight outside of the app in your videos. It's as if they don't want you to exit the app. Suspicious in nature.

Then you may use Link Stickers in your Instagram Stories to easily navigate to a website or article.

If you're interested in learning more, check out our post on Instagram Link Stickers.

Facebook now allows people to include hyperlinked URLs in their captions, making it easier than ever to click a link and be transported to a faraway location on the internet.

While all apps provide the same benefit of allowing you to share a link, the method for doing so and making it available to your audience differs.

Now that we've covered the important points to consider before cross-posting, let's look at how to do it smoothly.

Don't come across as spammy.

As I previously stated, if your posts are the same across multiple platforms, individuals who follow you on other platforms may consider you spammy. As a result, there may be a drop in interaction and a loss of followers.

Want to take advantage of the benefits of repurposing content without coming off as spammy? Then buckle up for the most exciting portion of the journey, because we're on our way there right now meow.

How to efficiently cross-post on social media

With the help of a social media management tool, you may cross-post without social media taking up all of your time (between continually researching and physically posting throughout the day).

And I have EXACTLY the right person to recommend! Have you heard of the app Tailwind?

You may compose your posts in the app and schedule them all in one place using Tailwind. It also posts within your tailored peak engagement window, eliminating the need for additional study and guessing.

Tailwind can also make hashtag recommendations depending on the content of your captions. And do you want to know what one of my favourite bonuses is? Tailwind lets you preview your Instagram and Pinterest feeds before publishing them, ensuring that they are visually appealing.

So, now that we've covered why and how to cross-post on social media, let's look at an almost as simple option.

Consider cross-promotion instead of cross-posting when cross-posting isn't necessary.

Cross-promotion is similar to cross-posting, however the approach is slightly different.

Cross-promotion on social media means tailoring your material to the characteristics and preferences of each network. As a result, there is less cutting and pasting.

This style of marketing usually necessitates greater imagination in order to come up with unique postings to promote a piece of content you created. Cross-promotion on many media can take the shape of blog entries or paid services.

Cross-promotion necessitates diverse forms of content about the same thing, rather than posting a slightly different photo and caption.

For instance, you may create an Instagram Reel to promote a new business, then provide a longer description of your services on Facebook. To promote one thing, several types of content were tailored to each app.

This type of material may take a little longer to create, but the end product is far more engaging and interesting!

While repurposing isn't a social media marketing technique, it is a terrific way to make a statement or get a lot of mileage out of your favourite content.