Visualize your sales funnel with one of these 11 amazing tools! (Pricing + Features included)

In general, a funnel is an object with a cylindrical top, sloping sides, and a narrow tube at the bottom, which is used to pour liquids or powders into narrow-necked containers.

Therefore, it makes sense that the sales process is often visualized as a funnel. All of your potential customers will be at the top of the sales funnel. Only a small percentage of customers end up buying your product or service, so they end up on the bottom of your funnel. The funnel represents each step in the process before you become a customer. Sales funnels can be compared to the traditional AIDA (awareness, interest, desire, action) model in marketing education. 

Sales funnel has three parts – top, middle and the bottom

Top of Funnel (TOFU)

Customers who interacted with your brand are at the top of the funnel. You may have just stumbled upon your brand on social media when they were searching for information. Currently, search engine optimization and strong social media presence are the top priorities.

Middle of Funnel (MOFU)

In the middle of your funnel, you're getting to know your customers and letting them get to know your product. At this stage, you need a landing page that converts well. When interest is created, you can offer lead magnets such as free trials or emails to prospective customers

Bottom of Funnel (BOFU)

In the last step, if your sales funnel is optimized properly, you have converted visitors into customers. Use remarketing campaigns to capture those leads. This is an important step towards the conversion, whether you want to show your product while they are actively searching on Google, or scrolling through Facebook.

What is funnel mapping?

On the basis of the funnel diagram, it would appear that the customer path is the same. However, it is far from linear.

It is likely that a customer won't buy right away after visiting your store. Sometimes, it takes days, weeks, or even months for people to return to your funnel and convert. Customers will often consider other options before making a final decision.

Your sales funnel can be visualized using funnel mapping. The funnel map will contain all the elements of your marketing efforts: traffic sources, ad networks, funnel stages, customer touchpoints, landing pages...

Why should you use a funnel mapping tool?

• It will allow you to make changes to your sales funnel.
• It is easy to share insights with your team.
• It can be accessed online.
• Your sales funnel appears professionally.
• Organizes and systems your ideas.

Consider these tools:

1. ClickFunnels

For beginners, ClickFunnels is an industry-standard tool. Its wide range of features allow you to build everything from scratch using this tool alone if you don't know where to begin with creating a funnel.  Basically, if you're looking for a copy-and-paste funnel tool, ClickFunnels gives you the option to pick from a number of existing templates, but you can also create custom ones with the assistance of an expert. 

Features:

Landing page editor

for sales funnels

with smart shopping cart

software

you can easily share

Pricing: Two-week trial, other plans start at $97 a month

2. Google Drawings

We love Google's products, it's not a lie. Google Drawings is a free drawing program. This tool allows you to create a simple chart by selecting shapes, colors, arrows and text.

Features:

Collaborate on the same project with others

Share

Upload images

Simple sharing

Pricing: Free

3. Mindmeister

Online mind mapping tool that allows you to express your ideas visually. With more than 10 million users, it’s one of the most often used tools. It is completely web-based, so you’ll be able to access it from your browser, with no need for installations.

Features:

Cloud-based (no installations)

Sharing the projects with the team

Create presentations

Simple project management integrated

Share on social media

Pricing: Free for up to 3 mind maps, other plans starting at €4.99 per month

4. Funnelytics.io

While some of the tools listed in this article can be used for a variety of needs, this tool is specialized for funnel mapping and visualization.

Features:

Simple to use

drag-n-drop templates

Sharing with team members

Export to png option

Funnel mapping

Funnel customization

Pricing: Funnelytics starter is free to use, while Funnelytics PRO costs $695/year

5. Lucidchart

Simple online chart & diagrams creation tool. It is completely web-based, with no download needed. With Lucidchart, you can create simple flowcharts, complex technical diagrams and everything in between. It can easily be integrated with G Suite, Microsoft Office, Atlassian, and other leading apps to maximize your productivity.

Features:

Secure password management

Integrates with other leading apps (G Suite, Microsoft Office...)

Integrated spell checker

Connect live data to your diagrams

Simple to use

Pricing: there is a free version with limited functions and a free trial, while the paid plans start at $4.95/mo.

6. Sketchfunnels.io

Web-based software allows you to draw funnels instantly with drag-and-drop functionality. There are more than 130 black and white funnel pieces to choose from. Sketchfunnels.io can be used to brainstorm landing pages, sales funnels, and product launch pages.

Features:

Online

(drag-and-drop)

Choose from more than 130 templates

as an affiliate

exporter

you can share your sketches with other Sketchfunnel.io members

Free for 30 days, then $9 per month or $79 per year

7. Funnel Flows

is a funnel mapping tool that creates sales funnels. Funnelflows allows you to create marketing funnel flowcharts. You can create almost any type of funnel chart you need with this software: lead capture funnel, sales funnel, webinar funnel, launch funnel, high ticket funnel, survey funnel, speaker funnel, etc.

Features:

Web-based

Share links

Create presentations of your funnels

Upload images

Pricing: Free 14-day trial, after that $19 monthly or $190 yearly

8. Sketchboard.io

An endless online whiteboard. With real-time collaboration, you can get immediate feedback on your projects and work together with your team. You'll be able to find a sketch shape to match every idea you may have thanks to the more than 400 choices. You can collaborate and share your sketches using tools you already know.

Features:

Work with a team

on real-time projects

Backup your projects so nothing gets lost

Integrated with Slack, GitHub, Google Drive, and more...

Pricing: You're automatically on a free plan with 3 private boards, up to 5 users, the Starter plan is $14/month for 3 users. If you want to collaborate on a private project, you must upgrade to one of the paid plans.

9. Creately

It offers more than 50 types of predefined diagrams that are easy to use. You can collaborate with your team in real-time on projects. It integrates with popular tools like G Suite and JIRA to make your work easier. It is trusted by companies like NASA, National Geographic, PayPal, and others.

Features:

Desktop and mobile versions on the web

Easy to use

with thousands of templates

and intelligent shapes

shapes

shapes, you can collaborate with anyone

Creately offers a free plan for up to five public diagrams, a personal plan for $5 per month, and a 30-day money-back guarantee.

10. Cacoo

cloud-based diagramming software. The funnel diagrams are accessible from anywhere and you can start working on them immediately. Team collaboration is easy with Cacoo, since you can use it to edit the same diagram in real time and share it with your colleagues. Version control allows you to maintain multiple diagram versions. Adding comments to diagrams is also simple.

Features:

Web-based

Real-time collaboration

Comments tracking

Revision history

Integrated with other tools

Pricing: 14-day trial for paid versions, free for up to 6 sheets and up to 3 collaborators

11. AWW App

An online whiteboard with both a free and a premium version. If you are inactive for two hours, boards will disappear from the free version. Your PDF drawing will have a watermark if you export it. There is no limit to the number of premium boards you can create.

Features:

Unlimited space

Compatible with any mobile device

View the big picture on the dashboard

Download and upload PDF files

Share your whiteboard with Skype and extend your conference calls

Pricing: premium plans start at $10 per month for individuals and $75 per month for organizations

Start funneling!

You're sure to find a tool to suit your needs out of the 11 listed below. It just depends on your needs and your resources. In addition to free tools like Google Drawings, most tools offer a free version with limited functionality. In order to get more functions, more storage space, or to make your projects private, you must upgrade your plan.